Website a platform for business

A website today is like an emblem or status symbol. Every business or brand needs one in order to establish their mark in this competitive market.

However, having a website alone won’t do your company or brand any good. You  need to have a website that is easy to use and properly designed.


Users are attracted to websites that are user-friendly, easy to navigate through, and offer all the necessary information.

Now, in order to design a website, you will need a team of web developers and web designers.


Web development is an integral part of developing a website on the internet or even Intranet. Web designing, web content development, network security configuration among other things play an important role in the process of web development.


There are some sites that offer great functionality and are user-friendly whilst some websites are really bad, discouraging  users from ever visiting the same website again.


Web development mainly deals with the  non-design part i.e. writing markup and coding. Coding/ programming is the base to developing a website. A web  developer must ensure the coding is up to par and must focus on how a site works and how customers get things done. Apart from web development, web designing is also very important.


Web designing deals with the customer facing part. The web designer is concerned with how the website looks and how the customers interact with it. Just like a person’s get-up tells us a lot about a person, a website can tell us a lot about a company as well.

I’ve come across many companies that think it’s not worth getting a website developed for their brand but how do they expect to get their brand or business noticed in this  cluster of competition?


Some still believe in sticking to the traditional means of promotion i.e. through flyers, BTL promotion, or even placing their ads in newspapers and on billboards. Though it is believed that there’s nothing better than sticking to traditional aspects of promotion, most Indians are on social media and spend hours on it which is why it is advised to keep up with the changes.


Think of it this way, if your website generates a lot of traffic, many other brands will pay you to place their advertisements on your page. Let’s take Amazon as an example.


Amazon is one such website that has a lot of traffic on its website daily. Brands like ONLY, Ink Fruit, Ray Ban, etc, pay Amazon to have their ads placed on its website.


If you manage to achieve the same level of success as Amazon, F21, Zomato etc then your ROI will be quite high. For new businesses to achieve recognition, CodeRang can help with SMO. We’re considered one of the best Social Media Agencies in Delhi.


Other than that, we offer services like web development, UI/UX designs, content development, graphics, animation and even explainer videos.


We help businesses, no matter how big or small, establish their mark in this market. It doesn’t really matter if you’re Brand X or Y, if you don’t have a proper website and designs to showcase your products and services then there is no point in going ahead with your brand.


Every single detail about your website matters. Don’t just make a website for the sake of making one. Have goals in mind, decide how your website can attract more users or customers. Ensure the designs are good and don’t just randomly put animation or graphics on your site because you think it looks good, it must be relevant to your products and services.

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