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Huawei’s Phone Market Share to Slump to 4% in 2021, Says TrendForce

(Bloomberg) — Huawei Technologies Co.’s global smartphone market share is expected to fall to just 4% in 2021, a precipitous drop for the company that this summer ranked as the world leader in shipments.

China’s telecommunications giant will account for 14% of the market this year and then drop to less than a third of that, TrendForce researchers said Tuesday. A sustained campaign of sanctions against Huawei from the U.S. government has resulted in the company losing access to key software, chip design and manufacturing partners, depriving it of its technological edge.

The Honor budget phone division that Huawei recently announced it is selling to a government-backed consortium in Shenzhen will take 2% of the market next year, constrained by its own component shortages and uncertainty around sanctions, according to an article posted on TrendForce’s WeChat account.



chart, bar chart: Downhill From Here


© Bloomberg
Downhill From Here

The forecast points to other established Chinese brands like Xiaomi Corp. and Oppo stepping in to fill the void left by Huawei, benefiting along with Apple Inc.’s iPhone sales. Together with the newly independent Honor, the rest of China’s smartphone makers are likely to expand production targets and compete aggressively for the newly vacated space, TrendForce said.

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