Advertising your business is as much a science as it is an art! In order to be successful in the market you not only need to know the basic rules of advertising and marketing, but you also need to know the means of employing them successfully.
Here are some fundamental rules of Marketing that will help you make your business successful:
Consolidate your Marketing Message
All your marketing messages should conform to one particular theme. When your marketing efforts carry a single message, it is more likely to generate a higher response rate. In fact, one of the chief characteristics of successful campaigns is that they have simple and compelling content. Business advertising needs to communicate the core message to audiences quickly and seamlessly. Only when your customers are able to easily comprehend what you are trying to say, can they respond to the same.
Add Credibility to Marketing Campaigns
One of the prime challenges faced by marketing campaigns is the way consumers perceive marketing communication. It is a basic human tendency to distrust and immediately reject any attempts of selling. Many people are quite skeptical when bombarded with pushy marketing messages. This is why you need to ensure your marketing campaigns highlight the credibility of your business. Add testimonials from niche industry professionals to your campaigns or include features where audiences can themselves test your products and services and ascertain the credibility of your claims.
Make Sure to Test Drive
Marketing platforms, especially social media and online marketplaces, offer tremendous opportunities to test any new products and services that you plan to launch. In fact, online platforms can save a great deal of capital and resources as well. Considering the vast international reach of online platforms, you can get feedback from around the globe and get analysis on an international scale.
Target Niche Audiences
In order to receive maximum response to your marketing efforts, make sure you position them well. Invest in some quality market research to locate your niche audiences and communities. If you market your products and services to an audience who would be interested in your products or services and more likely to respond to marketing campaigns, you will generate higher ROI for your marketing campaigns.
Invoke Curiosity
Instead of bland and blatant promotion of your business, your marketing campaigns should seek to invoke the curiosity of your audiences. The message should, apart from informing people about your products and services, encourage customers to ponder further and make inquiries to know more about your business.
Disclaimer : Sabra Easterday is the founder and managing member of MatchB2B. Sabra is also a lawyer with a special interest in business issues and e-marketplaces. Notwithstanding that Sabra is a lawyer, nothing in this article and no services of MatchB2B or its website are legal services and no attorney-client relationship exists between any reader of this article or user, customer or potential customer of MatchB2B, and MatchB2B, its website or Sabra Easterday.