You want to generate traffic to your financial website. That's understandable. Who wouldn't want that? After all, without traffic, you won't be able to gain traction with your site or blog. The truth is, getting traffic to your website is easy. Within a day or so, you can get floods of traffic.
Which would you rather have, 100 people who visit your website looking for quality finance-related information, or 5,000 average schmoes who won't know a stock symbol from a hieroglyph? It's likely you chose the 100 relevant visitors.
Perhaps you can brag to your friends that your website got 5,000 visitors. But, bragging rights do little to build a long-term financial website, one where people revisit often. That is a true test of a successful financial website (or any website, for that matter), how many people return! How many people sign up for your newsletter? And the truest "litmus test" is how many people buy products or services from you?
How to Get Relevant Traffic
Before you make your fingers bleed writing a bunch of useless articles or blog posts on your blog, take a step back and ask what you want to accomplish with it. What are your goals for your website? You should not proceed without having this basic information formulated. Otherwise, you'll be shooting in the dark, randomly selecting topics that won't make much of a difference towards generating any traffic, let alone targeted traffic.
After you have a grasp on your goals for the site, ask yourself who do you want to visit. You will read about phrases such as customer avatars or targeted customer, etc. Whatever it's called, it's a way to determine the demographics of your website.
You can get this information by checking out who visits your competition. Look up a competitor's Twitter profile and visit the Twitter feed. Find out who is following that company or website. Those people are part of your target market. You can do this same exercise with any social media platform.
Don't get too hung up on the demographics. You can refine the process later. Just get a get initial feel for who you believe would be the best target audience you want visiting your website.
Is the Financial Blogosphere Too Competitive?
There are thousands upon thousands of financial websites and blogs in existence. In another year, there will be thousands and thousands more. It makes you wonder if it's worth it to continue with maintaining a finance-related website.
Here's the good news. Just because there are thousands of websites dedicated to financial topics, most of them are junk. These websites contain sales pitches, or they contain garbage content that drives visitors away. If you can rise above this trash and give readers what they want, you will open the floodgates to not only traffic but beautiful, targeted traffic. It's the kind of traffic bloggers dream of, but most fall short of getting.
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