If you’re a distributor involved with Mannatech, I can almost guarantee you that you’ve heard this blatantly false lie at one of your trainings “Everyone is your prospect!” Or maybe it sounded something like this. “Everyone wants this, they just don’t know it yet!”
This horrendous lie has some distributors talking to everyone within a two-foot radius of them about their awesome business opportunity. Whether it’s a college student waiting tables at Red Lobster or if it’s a middle-aged cashier working the register at your supermarket, they all want in on your business! Listen to that nonsense! And to think this blasphemy is passed off as an effective prospecting and recruiting technique by mlm companies to their distributors.
People wonder why the network marketing industry has such a bad reputation. I can’t imagine why. Maybe it’s because these cave man methods of recruiting have placed Mannatech distributors on the same level as that one college student outside your gas station peddling “wholesale designer fragrances.” It’s hard to take him seriously when he’s offering you a 1-liter bottle of “Kenneth Cole’s Black” for only 15 bucks. The same can be said for network marketers who try to recruit anything that moves and breathes into their down-lines.
Let me give it to you straight up. In network marketing, everyone isn’t your prospect. This idea might be hard to chew on, but it’s true. Everyone doesn’t have what it takes to run their own business and be an entrepreneur, and some people just don’t want to! Some people really enjoy waking up and going to Blockbuster Video for another eight hour shift, and some people have all the money that they’ll ever need. Whatever the reason might be, you shouldn’t spend your time and energy trying to convince anyone to become involved with your business. Because no one is worth your time until they’ve shown an interest in what you’re offering.
I’d be willing to bet that you’ve all targeted that “perfect mlm prospect.” That special someone who upon joining your Mannatech business will explode your downline. This person just got layed off, has ridiculous social skills, knows all the right people and would be an absolutely perfect fit. Sure, you could potentially approach this person, but he’s not worth spending any quality time on until he’s seeking a solution to his problem.
If you decide to approach your prospect this way, it shows them that you’re the type of businessperson who isn’t professional or successful enough to invest in some respectable marketing methods. You’re advertising yourself and your business in a very amateur way. Again, this gets into the whole issue of all the negativity surrounding the industry, and why distributors aren’t taken seriously by their prospects.
It comes down to this one simple principle. You can’t pursue prospects, and relentlessly pitch them about your Mannatech business opportunity. It just won’t work, because this method screams desperation! Your prospects will view you as an unprofessional nuisance. In mlm this isn’t a good image to have. Who finds who first is very important. When your prospect finds you and seeks your professional opinion, you’re viewed as the expert. Positioning yourself this way is definitely one of the keys to successful recruiting.
It just doesn’t make any sense to headhunt and force-feed prospects who aren’t the least bit interested in your business. (Crazy as that may sound) There are lots of people in the world that want to start their own business, and the people you should be spending your time with are the ones who go out of their way looking for a way to do this.