Initially, Social Networks were intended for people to connect with each other, keep in touch with friends you can’t regularly meet and know what’s going on in their lives, share information, photos, interesting stuff and much more. Simply put, social networks emerged as everything it took to relieve day to day monotony and bond with family and friends.
After some time, another aspect that highlighted the use of social networks came forward, when business professionals thought of it as a good way to promote their products/services and target those who were interested. Although this was a good thing considering the fact that social networks were also planned to connect people of same nature, looking out for the same things, but were strangers. This made social networks a platform for people having same interest but no interaction, to communicate with each other and fulfill their requirements.
But no one knows how this simple plan turned into a rotten marketing practice, and now it has taken the social networks by storm. If you happen to have an account on any of the social networks like MySpace, Facebook, Orkut, Twitter, StumbledUpon etc. you must know exactly what I’m talking about. Yes! You got me…I’m talking about unknown friendship requests you get, I’m talking about that new friend you just added whose constantly filling your profile by advertising unwanted products, I’m talking about the unasked emails you receive in your mailbox with reference to your social network subscription, and so much more!
What’s all this nonsense anyways? In simple terms, we call it “misuse”. Social networks are being badly exploited by many SEO experts and marketing professionals. But the worst thing is that these so-called specialists do not even know whom to target and how! One free of cost tip for all you SEO’s and internet marketers would be to create a proper group regarding the entity you are promoting and then target the audience whom you think will be interested and ask them to visit that group. You can also join all the groups that relate to you and then add connections.
This will not irritate the users as the thing you are marketing will be of their interest (which you have identified earlier through target market analysis) and it will broaden your chances of getting some solid customers. This will also diminish the misuse of social networks, and will improve the productivity of it.
There is a dispute among web marketers about which marketing method is more effective—social networks or search engine optimization? With the growing hype of social networks, many believe it works wonders and supersedes SEO, but the truth is quite opposite. So, without going into further details I’ll explain how.
Take it like this: when people create a profile on social networks they don’t do it to purchase certain products and services, they do it for relaxation and to keep in touch with those whom they have lost regular contact with. But when a person enters search phrases in the search engines, they are definitely seeking out for something. This evidently shows that a social network user is less likely to respond to your marketing message as compared to the search engine user.
So all you internet marketers bombarding social networks with useless marketing advertisements, take a moment to consider whether it’s giving you something in return or not, or is it just harming your credibility even more? Utilizing social networks is not a bad idea, but only if you know the right tactics, made at the right time, and on the right targets. Otherwise you’ll just end up wasting your time for no good! To know more about how social networks work and how can you positively use them to promote your business, contact SeoGP. We excel in providing complete SEO and internet marketing services that will get you recognition in the SERP’s as well as among your potentials.