Copyright (c) 2009 Alan Gillies
Marketing is a required pursuit for every organization. It stimulates the balance sheets by directing revenues into an organisation. The processes required for the successful marketing of the company are controlled by the scale of the business under way. Creating a marketing strategy for a small business is quite often a challenging activity, as usually such businesses don’t have the kind of financial backing that’s required to pursue large markets. Therefore, small businesses have to consider – and intelligently direct, innovative ideas if they want to expand their business.
Some tips which can assist small organizations in their race against the global giants are:
1. Being on time is not enough – be early. If a deadline is Tuesday, complete the assignment a day before the due date. Answer messages and e-mails in as timely a manner as possible.
2. Small businesses must realize that they can be successful only when they clearly define their targets and widen the desirability of their products and services. This method will guarantee that vast amounts of cash aren’t spent casually, and that whatever sum is invested – is used effectively.
3. Try to be as different as possible. Be innovating, create, discover, and invent. Do whatever you can to stick out from the crowd – make yourself be noticed.
4. Be consistent in your appearance, presentation and the treatment you provide to each of your customers. Besides this, appreciate your customers – and always make them feel valued.
5. Be honest when you’re catering to the needs of your customers. Sincere attempts at satisfying their needs are paid back in the form of a significantly increased overall level of customer satisfaction.
6. Always be open to new ideas – and new technologies. By constantly adapting your business to the changing market, you convey to your customers the message that you care about their individual needs.
7. Train your employees in the art of subtle communication skills. Such methods really work, and in the case of small businesses, people may come back to you for the sole reason that you dealt with them in a different and more favourable manner than that which they have been accustomed to.
8. Do not imitate large businesses by trying to spend as much money as they do, as this will do nothing apart from making your debt-equity ratio worse. Instead, attempt to excel in each individual area of business where you already have a solid foundation.
The real problem is that if you aren’t able to match the scope of your competitors; go for improving your obvious strengths instead. Cater mostly to that part of your market which you think can be monopolized, then study the required marketing material, make a choice – and stand by it.